Here are a couple of fantastic posters I found that make use of strong hierarchy.
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| Ayn Rand's "Anthem" by Kevin Tong |
The first is a print based on the Ayn Rand novella Anthem. The story takes place in a dystopia where individualism is erased from society (using the word "I" is a capital offense). The imagery here sets up the mood perfectly, having the emotionless group taking up most of the poster's upper space while the lone individual stands at the bottom, almost a speck in comparison. The title takes prominence (perhaps just after the crowd image) at the top while Rand's name (that of an individual, keeping with the theme) is minuscule at the very bottom of the hierarchy.
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| Iron & White spring tour by DKNG Studios |
This music tour poster makes what is most important very prominent, like the center of a bullseye. Secondary information becomes part of the radiating-from-center image, making your eye travel outward, taking in more and more until it finds the passing train at the bottom.
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