For TGI Fridays' launch of several new burgers, illustrator Scott Biersack has created these typographic chalk drawing ads. Each drawing gives character to the burger being presented and the letter forms even take on the properties of each ingredient. Chalk became the chosen medium in order to portray the delicate and hand-made nature of the burgers that TGI Fridays wishes to convey.
Showing posts with label Chalk. Show all posts
Showing posts with label Chalk. Show all posts
Saturday, October 5, 2013
Wednesday, August 28, 2013
El Camino Food Truck
The El Camino Food Truck is based out of Monterrey, Mexico. To give it an American feel, design firm Savvy Studio decorated the truck with the hand-written typography of vintage American signage. These friendly slogans ("King of the Street," "You Are in for a Treat," "Market Fresh," etc.) aren't the only things hand-written. Even the menus and packaging display this fun lettering.
Saturday, November 17, 2012
Dana Tanamachi
Dana Tanamachi is a chalk lettering artist based in the Brooklyn, NY area. She has done work for Tommy Hilfiger, Ralph Lauren, Google, and O Magazine among others. Her fantastic pieces feature a great combination of elegant typography and granular texture. There is something nice about the letter forms' delicacy being emphasized by the ephemeral nature of chalk.
Tanamachi's precise detailing and use of lines for accentuation and playfulness make these pieces well worth a look.
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